Thundering Hooves
Maintaining the Global Competitive
Edge of Edinburgh’s Festivals
Executive Summary
May 2006
http://www.scottisharts.org.uk/resources/publications/research/pdf/RES21%20Thundering%20Hooves%20Executive%20Summary.pdf
This study was commissioned by the Scottish Arts Council in partnership with Festivals Edinburgh (formerly, the Association of Edinburgh Festivals), the City of Edinburgh Council (CEC), the Scottish Executive, EventScotland, and Scottish Enterprise Edinburgh and Lothian. Its purpose is to examine the competitive position of the eleven festivals belonging to Festivals Edinburgh and the extent to which that position is likely to be affected by: • the burgeoning number of festivals, both in the United Kingdom and overseas, that are competing for artists, audiences and funding; • the increasing use of cultural programming (festivals and events) as strategic devices to promote tourism and to build the brand-identity of the cities or regions where they are located; and /or • any other factors.
http://www.scottisharts.org.uk/resources/publications/research/pdf/RES21%20Thundering%20Hooves%20Executive%20Summary.pdf
This study was commissioned by the Scottish Arts Council in partnership with Festivals Edinburgh (formerly, the Association of Edinburgh Festivals), the City of Edinburgh Council (CEC), the Scottish Executive, EventScotland, and Scottish Enterprise Edinburgh and Lothian. Its purpose is to examine the competitive position of the eleven festivals belonging to Festivals Edinburgh and the extent to which that position is likely to be affected by: • the burgeoning number of festivals, both in the United Kingdom and overseas, that are competing for artists, audiences and funding; • the increasing use of cultural programming (festivals and events) as strategic devices to promote tourism and to build the brand-identity of the cities or regions where they are located; and /or • any other factors.
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